David Andiwijaya
Product Leader | SaaS | Supply Chain Tech | B2B Product Strategy | Growth & GTM | Agile Leadership
About Me
Driving Product Excellence
Product leader with 6+ years of experience building and scaling SaaS platforms across SME and enterprise markets in Indonesia. I specialize in solving complex supply chain challenges through technology, crafting user-centric products, and driving cross-functional execution.
Currently leading product and commercial strategy for SME solutions at Advotics, where I oversee a business unit across product, marketing, engineering, and sales. Previously led multi-tribe product efforts that increased revenue by 25% and doubled customer satisfaction.
Passionate about product-led growth, GTM, and mentoring product teams to execute with impact. Background in industrial engineering and logistics with a master's degree from Politecnico di Milano.
Core Skills
Experience Highlights
Advotics - Supply Chain SaaS
DMS & SFA Platforms
- Led product strategy across Distribution Management System (DMS) and Sales Force Automation (SFA) platforms
- Partnered with multinational clients (FMCG, automotive) for complex workflow automation
- Enabled 3x faster time-to-market through agile squad model
- Created modular product architecture for both enterprise and SME markets
Advotics - Supply Chain SaaS
- Led cross-tribe initiatives serving 100+ enterprise and SME clients
- Delivered strategic feature suite that lifted revenue by 25%
- Doubled CSAT and reduced support tickets by 30% through UX overhaul
- Mentored 4+ PMs and boosted team velocity by 40%
Advotics - Supply Chain SaaS
- Managed Identity, Transactions, and Marketing modules end-to-end
- Drove Agile transformation across product squads
- Cut implementation gaps by 50% through market feedback integration
Danone
- Managed production planning for 250M+ liters weekly across 10+ factories
- Implemented dynamic allocation model improving service levels
ASSA Rent (PT Adi Sarana Armada Tbk)
- Led BPR initiatives for procurement and logistics optimization
- Facilitated process digitization pilots across supply chain workflows
Education
Master's Degree
Politecnico di Milano
Logistics, Materials, and Supply Chain Management
2018 - 2020
Bachelor's Degree
Universitas Katolik Parahyangan (UNPAR)
Industrial Engineering
2012 - 2016
Awards & Languages
Invest Your Talent in Italy
Scholarship Awardee
Top 5 Industrial and Systems Engineering Competition
National level recognition
Best Student with Highest GPA
Industrial Engineering Major
Top 10th Group Ranking
MIP Business Game
SemiFinalist
International Statistics Competition for Engineering Students